Ku ya 6 Ugushyingo 2021, ku munsi wa kabiri w'imurikagurisha mpuzamahanga rya kane ry’Ubushinwa (aha bita CIIE), Ikigo cy’imurikagurisha n’imurikagurisha ry’igihugu cya Shanghai cyari cyuzuye abantu.Muri bo,ubwiza nibicuruzwa bya buri munsiakarere gakurura abantu batabarika muruganda guhagarara.
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Iki gihe, muri iki gikorwa cyumwaka ku rwego rwigihugu,ubwiza mpuzamahanga igihangangeyagaragaye cyane mu mateka: ntabwo yarimo L'Oreal gusa, Procter & Gamble, Unilever, amasosiyete atatu ya Fortune 500, Estee Lauder, Shiseido, Kao, Amorepacific amasosiyete 9 akomeye mu nganda, harimo Beiersdorf, Coty, Kose, Henkel, na Aderans, nabo bateraniye bwa mbere.
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Ibicuruzwa bishya birenga 30 byatangijwe bwa mbere, hashyizwe ahagaragara ikoranabuhanga rirenga 10 ry’umukara, kandi agace k’agateganyo karagurwa kugera kuri metero 1.000… Inyuma y’uruhererekane rw’amakuru, hari ubuhanga bwo kwita ku rugo bwerekanwe n’ubwiza mpuzamahanga mpuzamahanga, nabwo bugaragaza uruhare rwabo kuri isoko ry'Ubushinwa.Witondere kuruta mbere.
Ibicuruzwa byujuje ubuziranenge kandi bikora byagaragaye mu imurikagurisha rishya mu myaka 8, kandi ikoranabuhanga ryita ku ruhu ryinjiye muri "space 2.0 era" kugirango rishyigikire ubushakashatsi nimbaraga ziterambere.
Nka imurikagurisha rinini ryainganda za buri munsikumasomo ane yikurikiranya hamwe nigice cya "double Chairman", L'Oréal muri iyi CIIE yazanye igitaramo cyuzuye "imbaraga zikoranabuhanga" hamwe nigishushanyo cyacyo cyiza kandi kigufi hamwe nibisobanuro 360 byuzuye.Sangira ubikuye ku mutima.
Mubice bine byingenzi, ibirango byayo "birushanwe" murwego rumwe, kandi buriwese afite imbaraga zubumaji.Muri bo, ntabwo isura ishaje gusa nka Lancome, L'Oreal Paris, Biotherm, Yue Sai, URBAN DECAY, nibindi, bizana ibicuruzwa bikomeye;hariho na haute couture nimpumuro nziza ya mugler, imiterere karemano yumutungo kamere, hamwe na marike yita kuruhu rwakozwe kubwumwiharikouruhu rutera ibibazo.Ibirango bitanu,kwisiga, Paris nziza cyane yo kwita ku ruhu karita, hamwe nu Buyapani bwo murwego rwohejuru rwo kwita ku ruhu hamwe ninzobere mu kwita ku ruhu rwa takami, bakinnye bwa mbere, bazana ibicuruzwa biturika.
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Muri byo, abantu bazwi cyane mu imurikagurisha ni “YSL ROUGE SUR MESURE” Saint Laurent metero y'amabara yerekana ubwenge yerekanwe bwa mbere muri Aziya.Nkibicuruzwa byubwiza byamamajwe nikoranabuhanga rizwi cyane PERSO muri CIIE umwaka ushize, iyi "printer ya lipstick" irashobora "gucapa" guhitamo amabara yiminwa yihariye kubakoresha.Nkigicuruzwa cyerekanwe icyarimwe mugihe 0 cyatinze kuri Tmall hamwe nu Bushinwa mpuzamahanga bwo gutumiza mu mahanga, “printer ya lipstick” yagurishijwe ikimara kujya kumurongo, ikerekana ko ikunzwe.
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Aho byabereye, L'Oreal yanatangije umurongo w "umusatsi woza" uza muri Expo.Ibikoresho birambye kandi bishya byita kumisatsi L'Oreal Water Saver ifatanije nitsinda hamwe nisosiyete ikora ibidukikije Gjosa irashobora kugabanya gukoresha amazi ya shampoo 80%.Kugaragara kwambere kwibicuruzwa muri Aziya byakuruye abantu benshi kureba no kwibonera, maze biba ahantu nyaburanga bidasanzwe bya CIIE.
Igihe cyo kohereza: Ugushyingo-07-2021